The potential competition from food retailers was also anticipated and a network of commercial sector organisations was developed to ensure that many of the biggest companies in the UK pledge to support the programme, including Asda, PepsiCo, Kelloggs and Tesco. How much has Change4Life cost since it began in 2009? (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. This equates to over one million mothers claiming to have made changes in response to the campaign, The number of mothers claiming their children do all 8 behaviours increased from 16 per cent at the baseline to 20 per cent by quarter 4, The proportion of families having adopted at least four of the behaviours has increased, suggesting the campaign has persuaded people with much less healthy lifestyles to make an effort to improve their health, Basket analysis found differences in the purchasing behaviour of 10,000 families who were most engaged with Change4Life relative to a control group. Although Change4Life was developed for England, meetings have been held with devolved administrations and, in February 2010, Wales launched its version of Change4Life, including a Welsh-language version of How are the kids?. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. The strengths and weaknesses of any leader can make a big difference in how a person leads and learning how to strengthen leadership weaknesses can make them more effective. 6. Three of the main health charities Cancer Research UK (CRUK), British Heart Foundation and Diabetes UK also collaborated on a campaign to support Change4Life in womens magazines. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. Avoid coming off as arrogant or insecure in your answer - neither will leave a good impression. The key advantages of the model are that it is simple to understand, is backed by extensive research, and can be applied in many situations. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. (Smokefree, 2007), Local councils are responsible for enforcing the new law in England. Inability to motivate teams. SWOT analysis assesses internal and external factors, as well as current and future potential. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. The campaign points out that a 2 litre bottle of fizzy pop typically contains around 52 lumps of sugar. Free resources to assist you with your nursing studies! Communication skills. What is budget of Change4Life this financial year? When you spend time reflecting on your strengths and weaknesses, you get to know your true self better. (Minkler, 2009). The theory of reasoned action (TRA; Ajzen and Fishbein 1980) developed out of social-psychological research on attitudes and the attitude-behavior relationship. They will buy the care for their patients from any willing provider meaning from an NHS organisation or a private company. But if I want a cigarette, I will go and get one regardless.. Project management. This stage would seek to inspire people to believe that change is possible and convince them that change is already happening. (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. (Bawden, 2010), Victoria Sheard, who is deputy head of police at Terrence Higgins trust, stated that there is a need for young people to be given more information to protect themselves. Maria Koutroumpa, who is a 26-year-old market researcher, explained: Initiatives like these have been ever present in products such as cigarettes. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Listening, Observing. A further 90,000 people received a lower-cost electronic version of the CRM programme. There are lots of reasons why we should explore our strengths and weaknesses. Get Help With Your Essay I could reel off a whole host of examples from my professional career to back this up. Knowing yourself and your personal weaknesses and strengths, not only helps you understand what to do to improve yourself but also helps in decision-making. 5. The answer to this criticism was the reason they put on the advertisements of bars and nightclub scenes is because young smokers are drawn to that lifestyle. Brands that ignore this vital evolution will suffer in the long term whilst this also creates an opportunity for new brands to lead the way, grow exponentially and take market share.. Poor decision-making. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. The weaknesses are the antithesis of strengths. The focus of the social marketing programme is on: The Healthy Weight, Healthy Lives research programme was developed to provide insights into the attitudes and behaviours of families with children under the age of 11 in relation to diet and physical activity. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. There is also a maximum of 2500 if the person who manages the premises or vehicles fails to prevent smoking. Medicine and drugs. For us, building love and loyalty for healthy brands through brilliant strategic and creative work will always be the best way to change consumer behaviour over the long term. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. Some of the advantages of Facebook business pages include: Brand awareness: Facebook is one of the largest social media platforms in the world. third, the change4life programme assumes that 'eating better' can reduce the risk for disease and death despite the fact that there is almost a complete absence of evidence from randomised. The How are the kids? questionnaire was distributed to over five million at-risk households. This skill can help them develop relationships with their managers and other members of their teams. Being detail oriented. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. This is surprising as whilst butter contains natural fats, many low fat spreads, such as margarine, are known to contain trans fats, which can be a danger to health if consumed regularly. Physical strength - you may have incredible flexibility, coordination, or endurance. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. A DDM solution. Generally smaller and thus more responsive to the needs of local communities than the kinds of large scale development projects undertaken in the days of Modernisation Theory. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. Evaluation. SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. It focuses on the traits: openness, conscientiousness, extroversion,. But do campaigns like these really work? Versatility. There are three high-level themes to the evaluation programme: In February 2010, the Government published a full evaluation report of the first year of Change4Life. Each campaign has in its own way given information on the health risks and what can prevent them. (Martin, 2008), The Health Survey for England, which was carried out by the NHS has raised fears that smokers are now simply smoking at home which is now putting children at risk. The following are common business strengths. During the second phase of the programme (2010 to 2012), more effort has been put into providing materials for schools to encourage children to make pledges to change their diet and/or activity levels, and developing a clearer role for the Change4Life sub-brands and ambassadors. Response. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. SWOT analysis is a process that identifies an organization's strengths, weaknesses, opportunities and threats. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? Here we will discuss some exclusive strengths that can be handy in most cases. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. . Ability to lead industry change. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. The purpose of this is to get the GPs to manage most of the NHS budget to buy patient care from the NHS hospitals and clinics. The patients will now have a choice on how they want to be treated and where they want to be treated. There may also be a few short/long term side effects to some vaccinations. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. Change4Life was launched in 2009 as part of a national ambition set out in the government's Healthy Weight, Healthy Lives (2008). Public speaking. By Marketing Week 29 Apr 2009 8:29 am (BBC (a) 2011). So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. First, the leaders' intention to focus on strengths. What do we know about the strengths and weakness of different policy mechanisms to in uence health behaviour in the population? Activity has included: At launch there were about 8,000 individuals signed up as local supporters, growing to a current number of 50,000 people. Do you collect any personal data of the users of the app? In its first year, Change4Life focused on families, particularly those with children under 11. Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. (Waters, 2009), The campaign gets their information across by using the television, radio and the press. Join 614,096 people who get the newsletter, How to bring down high blood sugar levels, Hyperosmolar hyperglycemic nonketotic syndrome. The new bill will set out a duty to maximise access to a wide range of services. Info: 4302 words (17 pages) Nursing Essay (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. In your student application or interview, you can share an instance where your openness to criticism helped better your performance. 'Five-a-day' is perhaps the best known of all the government's health messages and, as such, it can be seen as one of the most successful. and toolkits for partners to use. It has been found that a 4 million advertising campaign which shows fat oozing out of the smokers artery has been a huge success for the anti-smoking campaign. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. Our history. Other criticisms are that the White Paper was a waste of time and a waste of money. Focus on strengths you have that are required for the job. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Change4Life exceeded all of its first year targets, including: The prevalence of obesity in the UK has trebled since the 1980s. It will go the criticisms that the proposed changes have received and also the positive points that have been received. Here are some weaknesses that you might select from for your response: Self-critical Insecure Disorganized Prone to procrastination Uncomfortable with public speaking Uncomfortable with delegating tasks Risk-averse Policy mechanisms to in uence health behavior vii There are now penalties and fines for those who do not abide by the law, some of these fines are as follows: if someone is caught smoking in smoke free premises or in work vehicles will have a fixed penalty of 50 or a maximum of 200 if they are convicted by court. No matter what the course of action, it is clear that something needs to be done. It increases self-awareness. (Kanigher, 2010), A criticism of this idea was put forward that the advertisements message of anti-smoking is diluted by the images which promote booze and sex. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on the NursingAnswers.net website then please: Our academic writing and marking services can help you! Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. Healthy Weight, Healthy Lives also announced 75 million for a 3-year social marketing programme to help us all maintain a healthy weight by helping parents make healthier food choices for their children and encouraging more activity. It will then go through whether enough is being done to promote healthy lifestyles. Internal and external factors, as well as current and future potential there is a field with close to! If I want a cigarette, I will go and get one..... Data of the campaign gets their information across by using the television, radio and the relationship. Under 11 a lower-cost electronic version of the users of the app this up 2010,! Duty to maximise access to a wide range of services Initiatives like these have been present! S strengths, weaknesses, opportunities and threats want a cigarette, I will go the criticisms the! Neither will leave a good impression to some vaccinations access to a wide range of services such as cigarettes it... 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